8
2013
Tips To Make Your Booklets Printing Most Effective
An article by 
The usage of booklets as promotional and advertising material is on the rise these days. They are perfect solution to projecting your company, business, products and services in one small printed format. They can be instrumental in creating sales leads and business growth.
However, to make your booklet more functional and to convey your message to your target clients more effectively, your booklet must be composed of certain essential features such as these.
Should Be Bold And Attractive:
Booklet must stimulate the interest of the reader. Once the attention is grabbed the reader will feel compelled to browse through it. When we say beauty holds in the eyes of the beholder, we are referring to the fact that human eye has natural tendency to get attracted to beautiful things around. So use stunning colors and exquisite design to make your booklet appealing and captivating. More colorful the booklet, more tempting and engaging it will be for the people to read. However, take care that your colors are not at odds with the design and theme. With bad color scheme, the reader will have difficulty concentrating on the text.
Should Have Impressive Design:
A well-designed booklet is not just attractive but also speaks volumes about the potential of your company and business. A highly sophisticated design shows your company is likely to provide products and services of the same high standards and quality. So always keep in view the desires, needs and mindset of your target customers as a driving force behind your booklet design inspiration. Furthermore, you should see to it that the basic theme is followed throughout. A slight deviation can ruin the flow and consistency of the design.
Should Have Complete Information:
A booklet is an opportunity to let your potential clients have complete knowledge about your products and services. Make sure that you don’t miss out on any basic information about your products that may be necessary for your prospective clients to know. The customers will feel comfortable if they could make a purchase from the convenience of their homes. By printing booklets encompassing all the necessary information, you are offering a greater range of services at an affordable price to the clients. You are enabling them to shop and buy the required products and get delivered right at their doorsteps.
Should Be Easy To Read / Printing Format:
If you have lots of information to include in the booklet, use bullets and paragraphs to keep it easy to read. Don’t use more than two types of fonts. Applying too many different types of fonts will give a muddled appearance to the printed text and the reader will find it hard to read. Also, the font size should be suitable to make the writing legible. Graphics, photos and illustrations you may put into the booklet should be very clear and the reader should be able to make out what they are. It is most crucial that you thoroughly proof read your text, so that there are no spelling errors. Too many mistakes can be frustrating for the reader and will prevent him from reading further on. And last but not the least, use high quality ink for the writings so that it neither gets smudged nor rubbed off easily.
